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Company Overview

Founded by 3 person whom their initials start with A., K., and Y. Each of them executes their own artistry to develop GenToys, which includes Business Know-How and Marketing Proficiency.

GenToys is an Online Toys Portal which provides a wide variety of Action Figures, Building Blocks, Tower Builders, Nano Blocks, and more.


Since the Founding of GenToys in August 2015, our mission is to be the Top Leading Toys Industry within Malaysia. To topple against various domestic adversary, we strive to provide exceptional service to our customers.


Products: Toys, Plastic Models, Block Builders, Figurines
Brands: SY, Enlighten, Bela, Lele, Decool